- The city is a key source market for Telangana & Andhra Pradesh reveals Thomas Cook India
- Significant pent-up travel demand driving 65% Month-on-Month growth
- Recovery back to 55% of pre-pandemic levels overall*
- Surge of 290% domestic and 60% international – led by Expo 2020 Dubai
- Hyderabad, October 26, 2021: Hyderabad is a key source market for the state and surrounding areas, reports Thomas Cook (India) Limited, India’s leading integrated travel services company. After 18 months of restrictions, with positive announcements on re-opening of borders and vaccine acceptance, the company’s data reveals strong travel desire from Hyderabad’s customers – resulting in a noteworthy 65% month-on-month increase in demand. The upcoming Festive & Winter Season together with Expo 2020 Dubai is resulting in encouraging recovery at 55% of pre-pandemic levels overall; an impressive 290% for domestic travel; 60% international (acquisition data Sept 2021 vs Sept 2019). Favourite outbound destinations for Hyderabad customers are Maldives, Dubai-Abu Dhabi, Switzerland, France, Turkey, Egypt and Russia. In addition to its holiday business, Thomas Cook India has observed increased uptick from the wedding and honeymoon segment; also students from Hyderabad – for overseas education. Thomas Cook India’s extensive footprint spans 13 outlets across Telangana & Andhra Pradesh and Hyderabad has 7 outlets (Saifabad, Banjara Hills, Gachibowli, Kukatpally Sainikpuri Secundrabad and Dilsukhnagar) 3 owned & 4 franchise outlets, Hyderabad serves as a convenient hub for nearby regions too. Hyderabad Travel Trends: Thomas Cook India’s survey has revealed insightful consumer behaviors & travel trends from Hyderabad Strong Travel Demand: over 75% respondents from Hyderabad are keen to travel in 2021 itself International/Domestic Mix & Preferred Destinations: · 66% prefer international destinations; favourites include Dubai, Abu Dhabi, Maldives/Mauritius, Thailand, Bali, Europe (Switzerland, France, Austria), USA, Canada, Australia · 81% prefer domestic holidays; Kashmir, Leh-Ladakh, Rajasthan, Goa, Andamans being favourites (data not equal to 100% as multiple choice options were provided to customers)
- Top Experiences: include outdoor activity trips like Biking in Ladakh-Kashmir, Rajasthan and ; water sports like sea-karting and snorkeling in Andamans, etc., unique stays at plantation bungalows in tea/coffee estates, villas/resort stays; picnic lunches in Manali’s apple orchards, etc. Winter holidays with festivities of Christmas markets in Switzerland & France or Russia’s Lapland & Northern Lights, Nile cruises, hot air ballooning in Cappadocia (Turkey) and Expo 2020 Dubai are top favorites
- Key segments driving demand: families, millennials/young professionals, honeymooners, business & b-leisure
- Travel Companions: Customers from Hyderabad enjoy travelling with family and multi-generational family (55%); as a group of friends/colleagues (20%); couples (20%); solo (5%)
- EXPO 2020 Dubai is leading the growth for Q4 2021
- To further accelerate demand, as authorized ticket re-sellers (India), Thomas Cook India has launched very special deals: Rs. 52,000 (air-inclusive holidays) and Rs. 28,000 (land only).
- Mr. Santhosh Kanna, Vice President – Leisure Travel, Thomas Cook (India) Limited said, “Hyderabad/Telangana customers have been showcasing a growing travel appetite with 75% eager to travel and explore new destinations after 18 months of being confined to their homes. While India and Maldives have been the top destinations, Europe, Turkey and Expo 2020 Dubai has been garnering high interest amongst families, couples and students.
- To accelerate demand for Q4 2021, we have launched a range of attractively priced festive and winter tours, including escorted group tours – with unbeatable offers like Buy One – Get One Free, family discounts, early bird specials and crazy deal packages.
- Importantly, all our offers come along with TravShield – comprehensive Safety Commitment & Assured Safe Travel Program in association with Apollo Clinics:
- • Vaccinated Travel Advisors & Contactless Bookings • Free Re-scheduling & Cancellation • Covid Insurance Cover with 24/7 Doctor on Call • Vaccinated / Covid negative fellow travellers • Covid negative / Vaccinated Drivers, Hotel Staff • Sanitized Rooms & Vehicles.”
Over 75% customers from Hyderabad keen to travel in 2021 itself
