It’s official: The first drop of the ZAYN X ARNETTE
collab has launched.
Connecting expressive worlds on every level, ZAYN
and ARNETTE take consumers on a journey through
an alternative utopia with an exciting new co-created
collection. And it’s more than just a product launch – it’s
an on-going creative collaboration, a fresh campaign
inspired by ZAYN’s own artwork and a whole new take
on sustainable eyewear, produced using only biobased materials.
“I’m very interested in design and the creative
elements of a campaign, so it was quite cool to
work with a brand like ARNETTE,” states ZAYN.
“The team has been really open and receptive to
my ideas and have been a great partner.”
ZAYN’s expressive vision plays out like a multi-level
videogame, creating a surreal escape that leaves the
city in the dust of a neon light storm. From graffiti art to
retro race heroes, this creative collaboration captures
an awakening of creative minds. Upbeat, fun and
Collaboration Out Now
unexpected, the mood of the collection shifts from
vaporwave visuals to retro in a flash, a note of 90s
nostalgia and loads of contemporary attitude.
“The whole retro vibe of the campaign is sick,”
States ZAYN. Who adds, “One of my favorites is the
Drophead, which pushes an iconic shape to the
next level with updated design.”
Showcasing five edgy, yet easy to wear styles named
after iconic retro cars, the collection presents innovative
bio-acetate and iconic metal shapes that take us on a
ride from 80s inspired graphics into the experimental
dimension of a new world. Featuring powerful bold
square profiles, low-and-wide wing shapes and deeprim metal, exclusive new bleached tie-dye colors and
colorful see-through and flash mirror shades, each has
a defined look and style. Marked out with graphic Z lens
logos, each pair reflects ZAYN’s signature approach to
style.
ZAYN X ARNETTE is out, everywhere.
THE PINNACLE – GULLWING AN4292
From drum and bass to new era trance, Gullwing
makes the bold and low shape the season’s hottest
look, while eco-friendly bio-acetate makes sure it’s as
kind to the earth as it is cool. Updating this hyped style
with the trendiest hippie hues, total crystal or black
SKUs and exclusive new bleached tie-dye color effects
pair with flat mirror or colorful see-through lenses. And
when it comes to high-profile status, wide temples with
an exclusive ZAYN X ARNETTE print on the inside, a
signature ZAYN logo on the upper profile of the brow
and a colorful Z lens logo mark its iconic identity.
THE MODERN PILOT – GTO AN4293
Framing the look of brave players with a lot to say, this
design is packed with style. Featuring a bold high-brow
shape and eye-catching ZAYN logo on the top profile,
this eco-friendly bio-acetate pilot gets trendsetting
style ready to race. Available in cool crystal or matte
black and a trendy range of exclusive new tie-dye
colors, exclusive ZAYN X ARNETTE logo prints inside
super wide temples give it iconic status.
THE ROUND – DROPHEAD AN3083
This deep-rim metal frame redefines the iconic
round shape with contemporary attitude. Featuring
a flat bridge & colorful Z lens logo, the clean metal
frame comes in cool matte or brushed tones of silver,
gunmetal or black with colorful mirror or see-through
yellow lenses. The colors are inspired by the latest
Nobody is Listening album cover and merch collection
for a complete look.
THE EVERYDAY SQUARE – TYPE Z AN4294
Designed to stand out, this bold, yet laid back look
comes in new bleached tie-dye frame colors and bright
mirror lenses made from earth-friendly bio-acetate
keeps it totally cool. And if being too loud isn’t your
thing, total crystal or matte black frames tone it down,
while the hidden ZAYN X ARNETTE logo and distinctive
Z lens logo give this iconic style an exclusive edge.
DROP 1 – FW 2021
THE OPTICAL – TYPE Z AN7205
Playing with bold, high-definition profiles and creative
color effects, the sustainable bio-acetate frame and
trendy square shape make sure this optical style is
always on beat. Trendy new tie-dye colors or total
crystal and matte black color options make it as fun or
as cool as you want. Plus, exclusive ZAYN X ARNETTE
logo prints inside super wide temples add a subtle side
of iconic status.
About ZAYN
ZAYN’s debut album Mind of Mine saw him become the first male solo artist in the world to simultaneously chart
at #1 on the UK and US album charts in the first week of release. The record was critically lauded upon release
receiving widespread praise and adoration from fans. The album’s lead single “Pillowtalk” hit #1 in 68 countries
around the world and was recently included in Billboard’s “Songs That Defined the Decade” list.
Since then, ZAYN has collaborated with numerous global superstars, including Taylor Swift on “I Don’t Wanna
Live Forever” – the title track from the soundtrack for “Fifty Shades Darker” – which picked up an MTV VMA
for Best Collaboration, and with SIA on the huge “Dusk Till Dawn” which has amassed over one billion views
on YouTube since its release. His second studio album, Icarus Falls, garnered over 5 billion streams across all
platforms in less than a year, a staggering feat for any artist.
ZAYN has continued his streak of collaborations with Zhavia Ward on “A Whole New World,” from the live
action version of Aladdin, which grossed over one billion dollars at the box office in 2019. Most recently, he lent
his vocals on “Trampoline” with Shaed, which has been embraced by both fans and critics and won an iHeart
Music Award for “Best Remix.”
Alongside building a reputation as a world class music artist, ZAYN has become one of music’s biggest fashion
icons. He has made the cover of every major magazine from Highnobiety to Vogue. ZAYN has designed and
released capsule collections including a sneaker collection with Giuseppe Zanotti and both male and female
ranges for Versus Versace. In addition to being named “Most Stylish Man” at the GQ Man of the Year awards,
he also was awarded “New Artist of the Year” at the American Music Awards and “Top New Artist” at the
Billboard Music Awards.
ZAYN’s third studio album, Nobody is Listening, was released in January 2021 to critical acclaim from Billboard
(“a slice of dreamy R&B with a seriously sexy vibe about it”), to Rolling Stone (“Zayn finds his sweet spot on
‘Nobody is Listening’”), and NPR (“you really feel him as a person, at the core of this”). With total creative reign on
this album, ZAYN is making the music he has always wanted to.
About ARNETTE:
https://www.arnette.com/
Luxottica Group S.p.A.
Luxottica is a leader in the design, manufacture and distribution of fashion, luxury and sports eyewear. Its portfolio includes proprietary
brands such as Ray-Ban, Oakley, Vogue Eyewear, Persol, Oliver Peoples and Alain Mikli, as well as licensed brands including Giorgio Armani,
Burberry, Bulgari, Chanel, Coach, Dolce&Gabbana, Ferrari, Michael Kors, Prada, Ralph Lauren, Tiffany & Co., Valentino and Versace. The
Group’s global wholesale distribution network covers more than 150 countries and is complemented by an extensive retail network of
approximately 9,200 stores, with LensCrafters and Pearle Vision in North America, OPSM, LensCrafters and Spectacle Hut in Asia-Pacific,
GMO and Óticas Carol in Latin America, Salmoiraghi & Viganò in Italy and Sunglass Hut worldwide. Additional information on the Group is
available at www.luxottica.com
ARNETTE recently partnered with Zayn Malik as a brand ambassador
